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Trade Marketing Specialist - Off Trade Channel

Lisboa, Portugal Comercial: ventas fuera de la oficina Publicado el: 23/09/2022 81838

Are you looking for new challenges and personal growth within Coca-Cola Europacific Partners? Then we have a great opportunity for you!
Do you have a personality with the power to influence and connect?
Can you sustain the pace to keep on growing?
Will you make an impact with your desire to win?


Trade Marketing Specialist - Home Channel

In an increasingly competitive and challenging market, at CCEP we see the role of Commercial Developement as pivotal to delivering our business performance. The team manage and implement the agreed Home Channel strategy, defines and controls cross-sectional plans and actions aligned with strategic principles defined for all segments, which guarantee the increase of NSR and the increase of visibility, numerical distribution and market share, allowing with greater proximity to customers, to meet the needs of consumers.

Your main responsibilities:

  • Develop shopper propositions based on insights that support the activation of brand and the category strategies whilst monitoring budgets & promotion spend (depending on market) and evaluating impact.
  • Develop and maintain a mutually beneficial customer contact strategy and help broaden engagement with our key customers.
  • Manage relationships with external agencies to ensure we develop physical and digital campaigns to the highest quality for our customers and environments whilst ensuring we meet the expected ROI.
  • You will participate in the design of the photos of success for the various segments of the market and develop the actions necessary for its materialization, according to the specificity of the channel in which it operates.
  • Work collaboratively with the CCEP portfolio development team to guide and ensure that brand programs and NPD are developed and optimized for the right environment and key shopping mission within it, meeting the needs of key stakeholders operating within that (customer) environment.
  • Work with your category team to develop a clear vision for the soft drinks category, creating a framework for growth, with a clear & relevant category strategy for your key customers & environments.
  • Work in collaboration with key accounts, RGM and other Ops Marketing functions, to ensure alignment and execution against the category and brand strategies.
  • Work with European Group, other CCEP countries and external providers, to bring innovation and new thinking to the team and our customers.

Profile we are looking for:

  • Degree in Management, Marketing (or similar)
  • Proven experience in similar positions, in multinational companies, preferably in FMCG
  • Excellent communication and strong project management skills are essential as well as demonstrating the ability to influence and work with autonomy.
  • Proactive and dynamic profile, with strong interpersonal relationship
  • Good level of English and Spanish


Coca-Cola Europacific Partners (CCEP) is a major fast-moving consumer goods business and the world’s largest independent Coca-Cola bottler. With a dedicated team of 33,200 people, serving customers in 29 countries, we make, sell and distribute the world’s most loved drinks brands to more than 600 million people, including Coca-Cola®, Fanta®, Powerade®, Glaceau Vitaminwater®, Monster® and Capri-Sun®. And we want a workforce as diverse as our products – with a culture that fosters belonging and inclusivity. One that enables everyone to be themselves, whatever their background or experience. From gender, age and ethnicity to sexual orientation and different abilities, we welcome people from all walks of life and empower unique perspectives. We recognize we’ve got some way to go, but we’ll get there with the support of our people. It’s them who drive our future growth.

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  • Comercial: ventas fuera de la oficina, Lisboa, Lisboa, PortugalBorrar

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